Art scenario in Hotels
Hotels all over the world have been displaying art of varying kinds and styles mostly with the intent of adorning the interiors and making it a little more homey and pleasant. Most of these pieces were mass produced abstract art pieces that were bought in bulk without much thought or planning behind it. Gradually there was a realization among the hotels that the expenses or investments they made in the arts were not being exploited to the best of their potential. There is a shift in the way the hotels approach art and collections, with an increasing emphasis on designing to commissioning original pieces to make their hotels unique, intriguing and memorable to the guests.
Vintage themed hotels with art from 17th century to contemporary arts are being launched with art being at the center-stage. Special restorative works, curators and art concierges have found reserved positions of respect within the hospitality industry. There is an immediate dignity and an elite persona associated with the hotels that have classic art themes running through them with legendary masterpieces displayed in them.
As the travelers visit a new destination, about which prior knowledge or interest might have been limited, it is through the art pieces displayed in the hotels that the guests peek through a cultural window. A peek into the cultural, social, environmental and geographical scenario of the destination is of considerable advantage to the guests. The hotels tend to establish a sense of the place through artworks sometimes by local artists and sometimes by an alien artists’ perception and understanding of the space. The results in the latter scenario is of an intriguing interest and more relatable to the eyes of a traveler.
The hotels at large have come to understand and relate to the significance of the art that is displayed within. There is a larger acceptance among the hoteliers of the fact that it is the art that really builds up the hotel and makes it what it aspires to be.
The transient nature of the exhibition or showcase of the art pieces in the hotel allows for a change in the flavor and theme and gives more and more artists a platform for displaying their work. The legends of the maestros of yesteryears sometimes add on to the legends about the hotels as well quite like The Stanley Hotel’s sculpture park adds on to the nature inclined location and proximity to the National Park through life size bronze sculptures of animals and birds in their natural environment.
The inhabitable sculpture – “Room” by Sir Antony Gormley in the new Beaumont Hotel in Mayfair, London is an immersive art of its own kind that has aroused interest and attracted guests from all over the globe with most willing to pay premium tariffs for the experience. It is these unique and unusual experimental pieces that have succeeded in making the hotel a talking-point and the artists are known to appreciate the prospect of their work of art being viewed and critiqued outside of the rigid and stuffy environment of a gallery or museum.