Do we need art in Hotels
A portrait of the Queen with her eyes closed beneath her crown in London’s Churchill Hotel, chosen Monets in Bellagio Las Vegas, Warhols & Picassos in New York’s Gramercy, Matisse in La Colombe d’Or, or Tiepolo in Rome Cavalieri, there seems to be a trend of acquiring and displaying fine artworks from legends of the art world in the hospitality industry.
Ritz-Carlton Millennia in Singapore houses a whopping 4,200 pieces of contemporary art, Saxon in Johannesburg boasts of the largest collection in African Art, the Broomhill Art Hotel in Britain has a sprawling four hectare sculpture park even as the very trendy Hotel Fox in Copenhagen charms its guests with Manga cartoons.
In the luxury laden Peninsula Hotels based in Hong Kong, the experience is further enhanced by running art tours for guests.
The proverbial question, however is why? Why is it that the hotels are increasing the extent of their investment in the arts? Whether the travelers are tempted to spend more for the quality of art that surrounds us when we are in the hotels.
Travelers may not choose a hotel for the kind of art it hangs within, but they are known to appreciate and remember the whole experience more vividly when an intriguing piece of art finds its place on a wall or premises of the place they stay in. This recall value is definitely appreciated and coveted by most marketing divisions across industries. There are times when the guests have a hectic business trip and an art infusion in the hotel always gives the much needed cultural lift without a gallery or museum trip. There is no ticket and no queue or waiting to witness legendary pieces that adorn the hotels.
The hotels have their own advantages as they talk about how art and their impressive collections work to their advantage. The hotels with a notable collection of art and an exclusive art concierge have witnessed guests booking the hotels specifically for the artistic rendezvous and an artistic discourse with the curators or concierges. Some guests go to the extent of subscribing to the art newsletters from the hotels to keep themselves updated with the latest information about art related events and more.
Apart from this the talking-point factor has always worked well for the hotels. Whether it is an artwork that is liked, disliked, controversial or rebellious, the artworks that induce any kind of reaction or conversation work in favor of the hotel as they put the hotel on the map of a travelers’ conversation trail!
The trend may be for the benefit of the travelers as they are exposed to the art culture, the hotels as they attract art enthusiasts and induce conversations that make them the talking-point doing oodles for their popularity and brand recognition!